Caretta Research Project — Ms. Mallory Adventures

Newly emerged, loggerhead sea turtles held by CRP’s Research Director, Dr. Joe Pfaller. Image by Mallory Lindsay

After participating in Caretta Research Project’s life-changing EcoVacation : a week-long program that allows volunteers to work beside researchers in collecting data and making a true impact on sea turtle conservation, Mallory became a devoted supporter. The CRP will forever be one of her top recommended NPO’s to support. With only two full-time staff, this organization is the true representation of a passionate, self-sacrificing grassroots non-profit.

Every year Mallory creates impact campaigns through social media takeovers to help bring awareness to CRP’s mission, raise funds for needed items, and/or connect their virtual community to the amazing research they are doing on the island.

Campaigns included:

Mallory photographs Dr. Pfaller installing one of the sponsored nest protectors on Wassaw Island.

Awareness/Promotion Campaign: Mallory provided a virtual experience of the Eco vacation for CRP’s social media community through daily updates and entertaining stories.
Education Campaign: During a week-long takeover on the island, Mallory provided educational quizzes; informative researcher interviews; and short, engaging explainer videos to highlight the amazing work of CRP while providing the ‘how/why’ of what they do.
Fundraising Campaign: In 2019, Georgia was in the midst of a record-breaking nesting season. Funds were needed for more nest protectors, so the CRP and Mallory joined forces to create a campaign that would benefit the CRP & sea turtle enthusiasts everywhere. Together, they were able to raise funds for 179 reusable nest protectors during a week-long takeover while on the island.

Showing sponsored nest on Google Earth. Image provided by Boys & Girls Club of Carlsbad, Ca.

In exchange for sponsoring a nest protector, sponsors received the coordinates to their designated nest to view on Google Earth and access to the sea turtle nesting database to check their nest’s hatching success ( 72 days later). Many opted to ‘gift’ these sponsorships to teachers and youth programs through Ms. Mallory Adventures’ social platform, further spreading the message of sea turtle conservation through STEM education.

Caretta Research Project is a hands-on research, conservation, and education program dedicated to studying and protecting loggerhead sea turtles on Wassaw National Wildlife Refuge off the coast of Savannah, Georgia.

If you would like to collaborate, or know of an organization that might, please feel free to reach out to Mallory here.