TikTok Edufund

Screenshot from TikTok promo/orientation video.

In 2020, Tik Tok launched a muli-million dollar campaign to bring more education content to their platform during the Covid-19 shutdown. Mallory Lindsay was part of the pilot program that launched the EDUFUND campaign and provided essential feedback to the platform to make the platform more ‘user-friendly’ to educators.

Lindsay’s ‘backyard exploration’ and wildlife education content was chosen to be debuted in the graduation video for the pilot group, as well as the orientation video for newly recruited education creators.

Screenshot from orientation video for future platform educators.